Self Inflicting Injury Will Occur

Underlining an issue with Google ranks issues on the insurance sites....
Trying to figure out why certain sites won't rank on Google but everywhere else do....

Theories

1. Google does not like the states of Nevada and Louisiana ..... highly unlikly, no plusable reason for this....IT'S A SEARCH ENGINE NOT A TOURIST!!! ..... NEXT
2. This is a thought, I am pretty sure keywords and content is not an issue due to the fact, the rankings on both sites are getting higher and higher...could it just be that since everyone knows Google it might be the only one webmasters submit too???
3. Possible and exceptable answer for theory #2...... I really dont know how I will figure this out but know this "The answer is out there and somebody has to know it"!!!!

I HOPE